Branding the Transient: Event Design
Branding an organization is primarily an exercise in getting to know a person. When I am tasked with creating a visual identity for a company or organization, I try to get to know—on a personal level—whoever is the main decision-maker for the company. Usually it’s the president, sole proprietor or in some cases, a board [...]
Photo: Time Lapse Stream
This is another photograph I took while in the mountains of Tennessee visiting my brother in law. This was a stream/river that runs along the Appalachian Trail and Iron Mountain Trail. The original shot was a wider angle, but there was so much foliage blocking the view that I could only salvage this small cropped [...]
Photo: Get Off the Road
This shot was taken in the mountains of Tennessee during 2009. My brother in law lives in a small cabin near Iron Mountain, and while visiting him, we can across this small lane going through the woods. I was struck by the almost foreboding forest tunnel at the end of this image, and simply had [...]
Outdoor Banner Sign: Affinity Art Gallery
I am a co-curator for the Affinity Art Gallery in Kernersville, NC. The Affinity Gallery is a non-profit art gallery that showcases local artists’ work in a commission-free space located on Main Street in Kernersville. The gallery space is in fact donated by my church, Kernersville Community Church. We repurposed the interior hallways of the [...]
Promotion: Awaken City Church Grand Opening
Part of the branding project for Awaken City Church included a promotional build-up to their Grand Opening in January of 2010. The whole project has used an “underground” “power to the people” kind of vibe, so instead of investing into traditional media such as radio or television ads, we saved costs by creating business card-sized [...]
About Joseph Cotten
I believe that successful design is defined as "communicating in the visual language". I specialize in getting to know my clients vision, values and mission, then translating those into the visual language using designs that help them set trends.
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Branding the Transient: Event Design
Branding an organization is primarily an exercise in getting to know a person. When I am tasked with creating a visual identity for a company or organization, I try to get to know—on a personal level—whoever is the main decision-maker for the company. Usually it’s the president, sole proprietor or in some cases, a board [...]
Stock Logos: Why Not?
Technology has its good moments and it has its bad moments. Pardon my anthropomorphism and generalization. Some of Technology’s highlights: Eli Whitney’s Cotton Gin, the telegraph, the telephone and its evolution into telecommuting. The personal computer, internal combustion engine, digital versatile disc (DVD), iPhone. Some of technology’s low points: early automobile airbags, ENIAC (early computer), [...]