A new corporate identity for The Captain’s Coffee, a business that sells unroasted coffee beans, coffee bean roasters, grinders, etc.  They pride themselves on the quality of their coffee, but don’t take themselves seriously at all.  Their new brand needed to show them as a fun-loving, slightly disorganized but professional company with a serious caffeine buzz.

I developed the new logo, typography choices, color scheme and overall brand image.  The collateral produced included new business cards, business card magnets, invoices and a new web site.

6 Responses to “Captain’s Coffee Identity”

1. bcotten says:

   January 1, 2009 at 12:59 pm

   love the coffee stain that bleeds through to the back of the card. Nice idea.
2. trendsettingdesign says:

   January 1, 2009 at 2:13 pm

   Thanks! It was one of those little strokes of genius, quite unlike the stroke of paralysis! I love how the Captain's Coffee folks don't take themselves too seriously.
3. priscilla says:

   January 10, 2009 at 4:59 pm

   Love your new site!!
4. trendsettingdesign says:

   January 10, 2009 at 6:00 pm

   Thanks! The old one served it's purpose well, as a simple portfolio, but I really wanted to do something new that would better show who I am as an artist and geek! I'll be adding more of my portfolio over the next few weeks, so check back if you want to see more!
5. SEO Test says:

   January 11, 2009 at 11:32 am

   all about coffee. really cool coffee. need some extra design to attract people to get there.
6. SEO Test says:

   January 11, 2009 at 11:33 am

   all about coffee. really cool coffee. need some extra design to attract people to get there.