A new corporate identity for a fast-growing church located in an area of North Carolina that’s an intersection between several large cities. The target audience for this was primarily “unchurched” people, or people who didn’t grow up going to church. It needed to impart a sense of “family, warm, friendly and inviting” I gave the identity an antique look to emphasize the “down-home” feeling.
That would help in spreading the word and also brings some encouragement to receivers. It's a great idea.
It’s been great to see how the church has grabbed hold of the new identity, too! Their previous identity was pretty broad – images of a cross, a world map, the “KCC” acronym – now, with it being more focused, the congregation has a rallying point for their vision. Pretty exciting to see what a design can do, you know?
Thanks! It's great how the church's congregation has grabbed hold of this new identity. It's helped to focus the vision of the church onto the community, and it lets people use the business card as an invite card, saving costs on not having to print up separate invite cards.
Having a unified identity has really had a huge impact on our “walk-ins” and on retention. Most people already have a sense of who we are before they come through the door. I wish more churches would make the effort…