Comments on: New Pepsi Logo and Identity

By: SSutherland

SSutherland — Fri, 19 Nov 2010 03:34:36 +0000

Seems like lots of large corporations are going in for re-designs of their logos these days and then messing them up. The saying “why fix it if its not broken” springs to mind. The Pepsi execs may get sick of looking at thier logo but that doesn’t mean that consumers have.

By: golfman_story

golfman_story — Tue, 14 Apr 2009 17:03:01 +0000

Great post, really help me alot. Thanks.

http://dieting.the-mnm.info

By: tyrese

tyrese — Sun, 15 Mar 2009 06:37:50 +0000

Pepsi logo from Arnell sucks. Arnell wrecked the logos on the Pepsi flagship brand! It does not speak “change” it speaks “old”. It looks like it is from years ago. The Gatorade logo sucks too, basically all the Arnell designs suck.

By: trendsettingdesign

trendsettingdesign — Mon, 23 Feb 2009 19:04:50 +0000

Nice links, and nice commentary! Did you know that Pepsico has officially changed the Trademark of Mountain Dew to “mtn Dew”? Is that not exceedingly ridiculous, or what?! There's a real legacy behind the “Mountain Dew” name, going back to old labels that referenced moonshine and hillbillies. It's sad to see that legacy trampled-upon.

By: claire

claire — Mon, 23 Feb 2009 01:35:34 +0000

I loathe Pepsi's recent design "choices."

I am a big Diet Mountain Dew drinker. (I have a job this school year, so I can support my habit. Thank God.) It's a Pepsico product, so of course the packaging looks like turdmuffins now. The background is green geometric shards. Like the background of a really tacky man video game. Yeah, not appealing. Oh! In an effort to draw in today's instant messaging and texting soda drinkers, Pepsi deleted most of the letters in the name! It's "DIET mtn DEW" now. Ew.

The design I'm pretty sure I remember was right before this one: http://www.stuffithinkiscool.com/files/images/0...

THIS one (regular, not diet): http://www.thedieline.com/blog/images/2008/11/2...

I wish I hated Diet Mountain Dew, but I can't stop drinking it....

By: Pepsi Slaughters Tropicana's Great Design | Trend Setting Design

Pepsi Slaughters Tropicana's Great Design | Trend Setting Design — Tue, 03 Feb 2009 05:31:30 +0000

[...] In case you haven’t checked the blog in a while, check out the post I did on the new Pepsi logo [...]

By: trendsettingdesign

trendsettingdesign — Tue, 03 Feb 2009 04:52:45 +0000

Thanks for the complement, and good call on the Tropicana redesign! Guess who owns Tropicana . . . PEPSI!!! Their ridiculous design sense continues to lay the axe to the root of good design across all their brands. I'm working on a new blog post examining the Tropicana redesign right now.

By: Gloria Cotten

Gloria Cotten — Tue, 03 Feb 2009 03:28:39 +0000

I love the new look of your site, by the way! And I especially like the poster you did for the Masquerade party. Great work!

By: Gloria Cotten

Gloria Cotten — Tue, 03 Feb 2009 03:26:22 +0000

Is this new Pepsi logo part of a “less is more” trend? I stopped in the grocery store late this afternoon to pick up some orange juice for breakfast. I spent several minutes looking for my old familiar Tropicana, no pulp. Finally I spotted it, right in front of me all the time, but in a drastically changed UGLY, no impact box. It's pale, pale orange and white. No pictures of oranges. It siimply says “Orange juice. No pulp.” Even the Tropicana name brand is hard to see. Is everyone, beginning with Pepsi, aiming for unforgettable???

By: JBishop

JBishop — Mon, 02 Feb 2009 03:35:01 +0000

I do remember that! I'm wondering if they are still making Pepsi Zero. I don't know anyone that drinks it.

No, it did not taste any different. Same taste, bad packaging.