Comments on: Mountain Dew Can Logo History

By: Mountain Dew Throwback | Junk Food Betty

Mountain Dew Throwback | Junk Food Betty — Mon, 11 Jan 2010 22:24:20 +0000

[...] Ya-hooo! Indeed! That there is Gran’ Pappy, the official mascot of Mountain Dew from way back in the day, smiling as he narrowly averts death by cork from a moonshine bottle. On the original logo, Gran’ Pappy had a gun, pointing at a fleeing figure who was presumably trying to steal his booze. I mean, soda. For those not in the know, “mountain dew” is, or was, slang for moonshine, so ol’ Gran’ Pappy there makes a great mascot for the soda. Of course, as time moved on, I’m sure the marketing team realized that associating soda with illegal hooch, guns and hillbillies wasn’t the best strategy, so Gran’ Pappy faded into the past, and the logo evolved, eventually becoming “edgy” and XTREME to appeal to young, fat video gamers. They even officially changed the name to MTN DEW in 2008, because kids these days don’t have the attention span for extra letters. And, of course, it’s easier to text message. You can see a nice picture timeline of the transformation here. [...]

By: Joseph Cotten

Joseph Cotten — Thu, 20 Aug 2009 20:39:49 +0000

Thanks, Jen! I appreciate the comments, and I’m glad you’re finding my posts informative, or at least entertaining! Also, thanks for posting this comment; I didn’t realize the formatting of this blog post was so messed up! I wrote it on the old site, and when I transferred it over, the formatting wasn’t correct. I’ve gone through the code and fixed everything now, so thanks again—you alerted me to it without meaning to!

By: Ms Party Time

Ms Party Time — Thu, 20 Aug 2009 20:21:39 +0000

That was my favorite can as well. I still can’t believe you are MY AGE! You are so much more..ummm..YOUTHFUL than I. lol Anyways, I love the new site and these blogs about Pepsi are really informative and fun to read. You Rock!

By: trendsettingdesign

trendsettingdesign — Thu, 25 Jun 2009 20:15:55 +0000

Well you didn't have to shout, but yay!!!

By: tina

tina — Thu, 25 Jun 2009 20:06:59 +0000

I think mountain dew should made better cans. not ugly cans cool cans!!!!!!!!!!!!DOOOOOO NOT SWITCH BACK TO THE ORIGANAL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! AND OF CORSE KEEP MAKING MOUNTAIN DEW CAUSE THEY TASTE SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO GOOD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

By: NAVIS

NAVIS — Mon, 13 Apr 2009 08:58:36 +0000

First and Fourth are def. my favorites. I had no idea Mtn. Dew was even around that long let along a reference to moonshine!

It'd be awesome if they did a homage to the original can. Granted I haven't had a soda (or anything carbonated and caffeinated in over 8 years) I'd love to see them in the super market.

People gave Pepsi a ton of grief over their re-branding but… you know what… it sticks WAY out from the other blog designs. It took me a minute to dig the re-design on the logo but I like it now.

By: trendsettingdesign

trendsettingdesign — Sat, 11 Apr 2009 03:09:44 +0000

I'm still waiting for a response too. You might be right about them being found objects, rather than created objects. By the by, where'd you get the idea for your username (Jimmy Groove)? JimmyGroove is an old comic character than a friend and I came up with in High School, and I'm known as Jimmy Groove on lots of old chat forum posts. Small world. I never would have thought that somebody else would have come up with that exact same name. Funny!

By: jimmy groove

jimmy groove — Sat, 11 Apr 2009 02:30:07 +0000

so did tom crush his own cans or what – i say he found them that way and just cleaned them up – tom, give us the skinny on the crushed cans.

By: trendsettingdesign

trendsettingdesign — Mon, 06 Apr 2009 15:56:43 +0000

Fascinating. It wasn't ironic. I do think he's got a good site, because it's minimalistic, easily navigated, and successfully puts the content front-and-center. My comments on how he crushed the cans still stands, because of the particular way the cans were crushed. The were all crushed in such a way to keep the important parts of each can's graphics unsullied by crinkles, rust or scratches. I think we'd all agree that usually when you crush a soda can, you can't control which parts of the can become marred by wrinkles or scratches.
If your comment is in re: to the rest of his portfolio, well that's your opinion. But let's stay civil in how we critique other artists' work.

By: Haze

Haze — Mon, 06 Apr 2009 13:24:35 +0000

Haha
That was a REALLY funny comment!! (Assuming it was ironic)