This was a long-term use, general purpose advertisement for a local church that was meant to draw college students to attend the church’s meetings. I used extensive retouching on a photograph of college students, and used a typeface that literally connects to itself to further push the idea of “connection”. Often what college students lack the most is true long-lasting friendships, as they have moved away from friends and family to attend school. The banner needed to show that students can find a place to connect with others and form lasting friendships at the church.
