Branding an organization is primarily an exercise in getting to know a person. When I am tasked with creating a visual identity for a company or organization, I try to get to know—on a personal level—whoever is the main decision-maker for the company. Usually it’s the president, sole proprietor or in some cases, a board [...]
This is another photograph I took while in the mountains of Tennessee visiting my brother in law. This was a stream/river that runs along the Appalachian Trail and Iron Mountain Trail. The original shot was a wider angle, but there was so much foliage blocking the view that I could only salvage this small cropped [...]
This shot was taken in the mountains of Tennessee during 2009. My brother in law lives in a small cabin near Iron Mountain, and while visiting him, we can across this small lane going through the woods. I was struck by the almost foreboding forest tunnel at the end of this image, and simply had [...]
I am a co-curator for the Affinity Art Gallery in Kernersville, NC. The Affinity Gallery is a non-profit art gallery that showcases local artists’ work in a commission-free space located on Main Street in Kernersville. The gallery space is in fact donated by my church, Kernersville Community Church. We repurposed the interior hallways of the [...]
Part of the branding project for Awaken City Church included a promotional build-up to their Grand Opening in January of 2010. The whole project has used an “underground” “power to the people” kind of vibe, so instead of investing into traditional media such as radio or television ads, we saved costs by creating business card-sized [...]
If you haven’t checked out the Identity and Branding Project: Awaken City Church post, you’ll probably want to. The website design is based upon the brand mentioned in that post. Awaken City Church needed several things: a way to quickly showcase upcoming events and sermon series, play videos, have realtime Twitter updates from various Twitter [...]
I was approached by the pastors of a new church in Greensboro, NC about developing a corporate identity system for their launch. In the beginning, I was given a design brief that was fairly vague, as often happens with any brand new organization. Over the course of several months of doing sketches and meeting with [...]
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