About Me

Joseph and Jessica Cotten

Joseph and Jessica Cotten

What would you like to know?

My name is Joseph Cotten, and I’m what’s known as the Principal of Trend Setting Design.  I’ve been breathing air for 37 years now, been married to my wife Jessica for 14 of them, owned an Australian Shepherd + Golden Retriever dog for 11 of them, and have been a lover of good design for at least 30 years.

My History with art started in elementary school when he and my mom did a school project together to show how to ride your bike on the right side of the road, and walk on the left side. I spent the rest of elementary and middle school drawing comics in the margins of my school books, much to the chagrin of my teachers.

In high school, I entered the advanced art curriculum track, and had my work exhibited in several Raleigh, NC area shows. Upon graduating in 1998, he entered the School of Fine Arts at the University of North Carolina at Greensboro, taking the Fine Arts program’s Design track as my major. Four years later, he graduated with a Bachelor of Fine Arts in Design degree, and in the process already had two paying design clients.

Over the next five and a half years, I worked as a proofreader in a pharmaceutical label printing company, helped set up a Linens N Things store, and spent five years working full time as a carpet cleaner with these amazing people. During tmy time, he built up a client base as a freelance designer, then in January of 2008, quit carpet cleaning, and officially launched Trend Setting Design.

I help small and medium size businesses understand what makes them unique in the marketplace, and I give them a real world system of content organization, marketing message alignment, logo, fonts, colors, copy writing standards, vision statement, Ibsite design, search engine optimization (SEO), and marketing strategy to make sure that they are accurately communicating themselves to their clients.

I specialize in helping disorganized, harried, and stressed business owners develop a new, organized, sustainable system that makes sense to them, and brings them new clients that are buying into their vision.

Copyright © 2018 Joseph Cotten Design.