Awaken Youth Conference Promotion

A longtime church client of mine is starting up a youth conference this year, aimed at inner city youth in the Greensboro, NC area.  They wanted the advertising to be edgy, and have a serious tone.  I found my inspiration in the song of one of my favorite bands, Underoath.  Underoath is a Christian screamo/post hardcore/emo band that is really popular among middle and high school age kids around Greensboro.It just so happens that they are one of the most talented and creative bands out there right now.  If you like heavy music, I can’t encourage you enough to give them a listen.

There is one song on their last album entitled, “In Regards to Myself”, which ends with the line, “Wake up, wake up, wake up, and step outside your box!  Wake up wake up!”  That line came to mind as I thought about this new youth conferene, which already had it’s theme: Awaken – from Paul’s letter to Roman Christians in the first century.  You can find this quote in the New Testament of the Bible:

“Do this, knowing the time, that it is already the hour for you to awaken from sleep; for now salvation is nearer to us than when we believed. Romans 13:11

I decided to use the Brochure as an opportunity to empower the youth attending the conference to do their own guerrilla-style marketing.  Toward that goal, the outside of the brochure is a standard tri-fold layout, but the inside, when opened, is an 8.5 x 11 poster with all the necessary information “built-in”.  This lets the attendees take the brochure and put it places that the conference organizers wouln’t be able to get to.

In the end, I produced an outdoor banner, tee shirt design, CD label and packaging, brochure/poster and a website for the event.  The end result: it worked! The conference was a resounding success.

10 Responses to “Awaken Youth Conference Promotion”

  1. Frank says:

    love it!

  2. BenCotten says:

    This is awesome. The guy screaming is jarring… in a good way.

  3. Cool. I had this picture in my head of someone screaming so loud that it was breaking everything. So, “jarring” is a good thing!

  4. Excellent blog about Awaken Youth Conference Poster | Trend Setting Design. I read it twice.

  5. Cecilia says:

    Thank you so much for your teachings. I’m way bihend on the dailys, but have saved them and am trying to catch up. My crazy day job schedule has caused me to lag.Your explanations are concise, to the point and easy to understand!

  6. Christine Peters / Would it had made a difference if they would have registered for two separate rooms? Same sex people share rooms all the time, who has to know the details of what goes on behind closed doors?

  7. / After researching a number of of the blog posts on your web site now, and I really like your way of blogging. I bookmarked it to my bookmark website list and can be checking again soon. Pls check out my website online as nicely and let me know what you think.

  8. Shalafi: nem vagyok már 16 Vannak filmek amik ma is meg tudnak döbbenteni/lepni és szórakoztatni egyáltalán. Ez egy kellemes egyszer nézős darab volt, nem a legjobb és nem a legrosszabb a sorozatból.

  9. Your metal underwear sounds like an excellent investment (Oo, is that a joke? Perhaps not) You must tell me the name of your tailor/blacksmith.Three of my favourite independent booksellers (but really I love them all):Blast-Off Books in Linlithgow, ScotlandStory Time Books for Kids in Petone, Lower Hutt, New ZealandGlowworm Books in Edinburgh, ScotlandP.S. Your book IS good – don't let the bleeders get you down. (Is it okay to say bleeders?)


Leave a Reply

Copyright © 2017 Joseph Cotten Design.