Brand & Website Design – Satisfy Your Soul

Satisfy Your Soul, LLC is a small, locally source, organic, artisanal food crafter in Burlington, NC. Led by professional chef & international traveller, Susan Hearn, Satisfy Your Soul has developed a line of really incredible products.

Susan has travelled extensively around the world since becoming a chef, and gathers inspiration everywhere she goes. From the colors of an Indian open air spice market to the spicy & hearty flavors of a bedouin meal, she’s full of amazing stories and diverse tastes. Combine that with her passion for living a healthy life (she also runs a Yoga business), and her fascinating line of food products makes perfect sense.

All the products are original recipes by Susan, and she crafts them in small batches with help from her friends. She even personally oversees the bottling and labeling processes! This is a new breed of food supplier, becoming more popular these days as folks move to a simpler, village lifestyle. Companies like Satisfy Your Soul — based around a simple, sustainable business model of locally sourced, healthy, natural products — are the companies that can survive any economic climate. When your goal is to make a great product, and to make your customers healthy & happy, you’re on the right track.

Susan brought us on board early on, before their first product launched (Apple Chutney). Susan was working with a local artist named Sara Smith to create a logo, but needed a designer to take on the package design of their upcoming Apple Chutney launch. After meeting with her, we realized that there was more at stake than just one package; it was more about branding Satisfy Your Soul, LLC as a whole. The Apple Chutney was the launch of a product and a company. Sara created the individual assets for the logo, painting everything by hand, and doing a basic layout. I then massaged things into place for the final logo that you see below.

We went on to design packages for all the products seen below, plus a sell sheet targeted to retail store managers, some large format banners for Susan’s cooking classes and trade show booth displays, and finally a great website. Jessica was able to come up with some pretty incredible copy writing on each of the packages, using information she got from interviewing Susan about her travels. We are proud to announce the Satisfy Your Soul brand:


photo of all satisfy your soul package designs

The 2012 product lineup from Satisfy Your Soul, featuring our package designs and copy writing.


Satisfy Your Soul sell sheet image - 2012 artisanal food lineup

Front of our 2012 sell sheet design. Susan uses this as a leave-behind for retail stores.


rear of satisfy your soul sell sheet. shows photos and descriptions of their 2012 international food lineup

Back of the sell sheet. This took some trial-and-error to fit all that text in! All the photos shown, except for the Apple Chutney, were taken by us, here at our home. Apple Chutney photo credit: Kevin Lee, Studiospace, Greensboro, NC


image of the food trade show banner design for satisfy your soul

An 8 feet wide x 4 feet tall vinyl banner that we designed for Satisfy Your Soul’s booth at the International Fancy Food Show, a large artisanal food trade show in Washington, DC.


vinyl banner design branding for satisfy your soul

Accompanying table skirt banner for the trade show. This is 6 feet wide, for attaching to the front of a folding table.


screen grab of satisfy your soul homepage design

Website home page design. This is a responsive layout, automatically adjusting itself for smart phones, iPads, et cetera.


product page on satisfy your soul website

Product details page on the Satisfy Your Soul website.


Image of the store locator page on satisfy your soul website.

The store locator page we built on the Satisfy Your Soul website. Notice the custom typefaces that we implemented on the site to match the branding. We also created the Facebook page for Satisfy Your Soul, which you can see in the right sidebar.


satisfy your soul curry powder package design


egyptian dukkah photograph

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