Captain’s Coffee Ecommerce Website

This is a website that I created for a small business that sells unroasted (green) coffee beans, home roasters, grinders and brewers.  Their target audience is all over the place age-wise, with a slight majority of their customers being over the age of 50.  The company is unique in the marketplace, as they have lots of character, absolutely love what they do, and they specifically wanted the site to reflect that sensibility.  One of the things they wanted was for the site to look like a slightly disorganized mom & pop store!

The site serves two functions: to provide a store front to sell their products (both food and non-food items), and to give their customers lots of articles to read.  At first, I organized the site via two menus: Explore Coffee and Buy Coffee.  Since they used my CMS service, they began writing up all the “Explore” articles during development while I set up the store.  They ended up not using the simplified two menu system, opting for a less-organized approach.  To solve the usability issues of having unclear navigation, I added a section to the top of each page with two custom graphics that link to either the main Explore section, or to the Store Front.

The look of the site is based on the corporate identity that I created for the Captain’s Coffee, including the logo, logotype, color scheme and the overall “feel” of the site.

Because of the CMS service, the business’ employess and owners can change anything on the site that they like.  They told me multiple times that they love the way they are able to update the site, including all the store’s products.  They had been using an ecommerce solution called MonsterCommerce, provided by Network Solutions.  It’s a rather cumbersome process to get anything done on a MonsterCommerce site when compared with the system I give my customers.

So far, the feedback from both my client and their customers has been glowing!  Their older customers find the site intuitive and easy to navigate, and their younger customers enjoy the updated look and the security of the integrated credit card payments with SSL encryption.

Have a look and let me know what you think!

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