Archive for 'Design Trends'

Stock Logos: Why Not?

Technology has its good moments and it has its bad moments.  Pardon my anthropomorphism and generalization.  Some of Technology’s highlights: Eli Whitney’s Cotton Gin, the telegraph, the telephone and its evolution into telecommuting.  The personal computer, internal combustion engine, digital versatile disc (DVD), iPhone.  Some of technology’s low points: early automobile airbags, ENIAC (early computer), […]

Guest Blog at Live Awake

My brother is a full-time pastor, as well as a web designer.  He runs a great blog called Live.Awake, over at www.bencotten.net.  He’s doing a blog series entitled A Pastors Guide to the Web.  It’s a five part series, with the final portion penned by me.  He asked me to weigh in with the pastors […]

Inspiration: Eric Gill

Eric Gill was an artst, calligrapher, stonecarver, sculptor and typographer living in England from 1882 until 1940.  He grew to be a highly respected stonecarver and letterer during his lifetime, and produced several still-famous typefaces, such as Gill Sans, Joanna, and Perpetua, among others.  The British Broadcasting Corporation has used Gill Sans for it’s identity […]

Mountain Dew Can Logo History

Before: After: A brief, focused history of Mountain Dew’s can designs. I’m not including varieties, such as Code Red, Live Wire, Sport, Diet, promotional designs or extra large designs. The first ever can designed for Mountain Dew, before it was owned by Pepsi: And, here’s the redesigns of that product package until 2009, again not […]

Tropicana Says Oops!

That’s right folks, Tropicana (and by extension Arnell design group) are receding from the newly released branding effort as a direct response to a lot of negative feedback from formerly-loyal customers and negative reviews from Design blogs (no kidding!).  The only precedent for this is Coca Cola’s retraction from the “New Coke” campaign in the […]

UPS Logo - Old and New

Redesign vs Realign

One of the most crucial questions to ask when designing a new corporate identity or any of it’s constituent parts is, “What of the old identity still works?  What needs to stay, and what needs to go?” Often, a company already has a strong brand presence or a large customer base, and therefore needs to […]

New Tropicana Carton

Pepsi Slaughters Tropicana’s Great Design

Pepsi has done it again!  They seem to be hell-bent on overhauling their entire product line to be clinical and minimalistic, while poaching the ideas of others.  First I’ll post an image of what Tropicana’s old carton design looked like.  Remember the good old days when you see this – back when food products looked […]

New Pepsi Logo and Identity

You’ve probably noticed at your local grocery store or gas station that Pepsico has come out with a new corporate identity.  It’s clearly an attempt at an evolutionary (vs. revolutionary) change, with a similar color palette and predominantly blue background on the flagship product, Pepsi.  I think it’s a bad identity.  Find out why after […]

Battlestar Galactica Themed Invite Card

New Project: Battlestar Galactica

I had fun with this one!  You can see a detailed description of the design process in my portfolio.  I wanted to tie together the current fascination with Battlestar Galactica’s remake on the Sci Fi Channel and the still-raging retro futuristic design trend.  Obviously, there’s a big James White influence here, though I used a […]

Obama 08 Logo Evolution and Development

What an interesting election.  I have to say as a designer that I loved seeing how good design played such a prominent role.  One of the McCain camp’s greatest failings was bad design.  They never were able to put out a good visual identity, starting with Optima as their logotype, which nowadays is used only […]

Steve Jobs not speaking at Macworld 09

The news today in the design community is buzzing about Steve Jobs, Apple and the MacWorld Expo.  For the first time ever, the great Mr. Jobs will not be giving the keynote at the Macworld Conference and Expo next January.  For all of you who don’t use a Mac, you may not know how big […]

Disco

Retro Futuristic Trend

Have you guys seen this stuff around?  The space-age futuristic look is coming back into style. It was pretty big in the 1980’s, so I guess we’re coming into that 30 year cultural cycle when styles come back into fashion. I really get a kick out of this new wave of futuristic styles. Maybe it’s […]


Copyright © 2017 Joseph Cotten Design.