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	<title>Trend Setting Design &#187; Web Design</title>
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	<link>http://www.trendsettingdesign.com</link>
	<description>Graphic Designer &#38; Website Design in Greensboro, NC</description>
	<lastBuildDate>Mon, 26 Sep 2011 18:28:50 +0000</lastBuildDate>
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		<title>Website Design &amp; Development &#8211; Grace Churches International</title>
		<link>http://www.trendsettingdesign.com/2011/09/website-design-development-grace-churches-international/</link>
		<comments>http://www.trendsettingdesign.com/2011/09/website-design-development-grace-churches-international/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:28:50 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chaplains]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[gci]]></category>
		<category><![CDATA[grace churches international]]></category>
		<category><![CDATA[international church family]]></category>
		<category><![CDATA[local churches]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=831</guid>
		<description><![CDATA[The Grace Churches International (GCI) website design project was a ground-up full scale endeavor that began with assessing the GCI brand identity, surveying website administrators and visitors, and creating a solution that would meet the users’ needs and the goals of GCI. Wow that was a mouthful. It sounds really boring too—but it wasn’t! It [...]]]></description>
			<content:encoded><![CDATA[<p>The Grace Churches International (GCI) website design project was a ground-up full scale endeavor that began with assessing the GCI brand identity, surveying website administrators and visitors, and creating a solution that would meet the users’ needs and the goals of GCI. Wow that was a mouthful. It sounds really boring too—but it wasn’t! It was actually quite a fun ride.</p>
<p>GCI is the family of churches to which my own home church belongs. Even that term “family of churches” is an intentional descriptor that we created to differentiate GCI from denominations. GCI is a group of churches, U.S. military chaplains and affiliated ministries that just like hanging out together. We encourage each other, help each other through difficult times, and try to be family for each other. My job was to take <a href="http://www.trendsettingdesign.com/2008/12/new-grace-churches-international-website/" target="_blank">the very corporate-looking website we created in 2008</a> and rebuild a new site that matched the new brand identity for GCI. A lot can change in 3 years, and that was certainly the case with GCI. The 2008 site was commissioned to be professional, corporate, lofty, complex and business-like. Since then, the idea of “family” has grown to be the predominant direction of GCI, and the 2008 design brief became tremendously outdated.</p>
<p>I began by interviewing and consulting the GCI decision-makers on what makes GCI unique. What are the values and goals of GCI — what separates them from other church networks? What is the corporate culture of GCI? What do they want the experience of member churches to be? These questions and others were what I used to ascertain what the message of the new brand was to be.  They didn&#8217;t want to change their logo, but instead wanted to a new website that would represent who they are.</p>
<p>I followed up the consulting with a survey, sent out to a representation of people who use the GCI website — member churches’ leaders and staff, GCI admin staff who would use the backend, and normal people who would go to the site to see what&#8217;s new in the GCI network. I combined the results of that survey with the goals of the GCI leadership and began to craft a design that would “say” all of that.</p>
<p>The site is built on WordPress for easy management, and I have created training videos to enable the GCI office staff to maintain the site. I also provided internet consulting services to the staff.</p>
<p><a title="Grace Churches International website link" href="http://www.gracechurches.com" target="_blank">Click to visit the GCI website.</a></p>
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		<title>Development &amp; Design &#8211; Wake Forest TSI Website</title>
		<link>http://www.trendsettingdesign.com/2011/09/development-design-wake-forest-tsi-website/</link>
		<comments>http://www.trendsettingdesign.com/2011/09/development-design-wake-forest-tsi-website/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 17:59:51 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[joomla]]></category>
		<category><![CDATA[translational science]]></category>
		<category><![CDATA[tsi]]></category>
		<category><![CDATA[wake forest]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[wfu]]></category>
		<category><![CDATA[wfubmc]]></category>
		<category><![CDATA[wfubmctsi]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=826</guid>
		<description><![CDATA[Wake Forest University has a Translational Science Institute (TSI) which is dedicated to finding practical ways to help people with scientific discoveries. The TSI needed to do some fundraising with government and private agencies, primarily through a new online presence. I was brought on board to first develop a Content Management System (CMS) platform to [...]]]></description>
			<content:encoded><![CDATA[<p>Wake Forest University has a Translational Science Institute (TSI) which is dedicated to finding practical ways to help people with scientific discoveries. The TSI needed to do some fundraising with government and private agencies, primarily through a new online presence. I was brought on board to first develop a Content Management System (CMS) platform to power the new website, and to train the TSI staff to maintain and upgrade the site in the future. We chose to use the Joomla! CMS because of its incredible extendability and stability.</p>
<p>I oversaw merging the TSI template with the Joomla CMS, troubleshooting and optimizing the site for Joomla. I’ve done a lot of work in Joomla and was able to help ensure smooth operation of the site.</p>
<p>During development, we realized that TSI’s template wasn’t fully fleshed-out with its styling, so I was able to design new CSS type styles and Joomla module styles, as well as an accordion AJAX menu and other extensions.</p>
<p>It seems to have worked, because the TSI staff has taken our training and continued to update the site. Hopefully they&#8217;ll continue to grow!</p>
]]></content:encoded>
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		<item>
		<title>Musician Website Design &#8211; Jon Fox Music</title>
		<link>http://www.trendsettingdesign.com/2011/09/musician-website-design-jon-fox-music/</link>
		<comments>http://www.trendsettingdesign.com/2011/09/musician-website-design-jon-fox-music/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:34:42 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[jon fox]]></category>
		<category><![CDATA[musician]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=817</guid>
		<description><![CDATA[Jon Fox is my brother-in-law, and has a blossoming music career. Blossoming is such a weird word. Jon is a singer songwriter who lives in a small cabin on a mountain in Tennessee, writing raw &#38; honest songs about his passions. Jon hired me to do his album photography, package design, website design and to [...]]]></description>
			<content:encoded><![CDATA[<p>Jon Fox is my brother-in-law, and has a blossoming music career. Blossoming is such a weird word. Jon is a singer songwriter who lives in a small cabin on a mountain in Tennessee, writing raw &amp; honest songs about his passions. Jon hired me to do his album photography, package design, website design and to help him out with internet marketing strategies as well.</p>
<p>It’s always interesting working with/for family members, but I’m really blessed with cool relatives. Jon is extremely creative and easy-going, so it was fun working with him on getting a website up and running. I used WordPress so that he could hop on and maintain it as needed, with some well placed widgets on the homepage and sidebar.</p>
<p>I’m pretty proud of the photography too! <a title="Jon Fox Website Link" href="http://www.jonfoxmusic.com" target="_blank">Head over and check out his site</a>, and while you’re there, I’d encourage you to support Jon by buying his album. It’s a true piece of modern folk Americana, and you won’t be sorry.</p>
]]></content:encoded>
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		<title>Greensboro Womans Club Website &amp; Logo</title>
		<link>http://www.trendsettingdesign.com/2010/04/greensboro-womans-club-website-logo/</link>
		<comments>http://www.trendsettingdesign.com/2010/04/greensboro-womans-club-website-logo/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 15:14:27 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[greensboro]]></category>
		<category><![CDATA[greensboro woman's club]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=622</guid>
		<description><![CDATA[I was asked by the Greensboro Woman&#8217;s Club to create a new website design for them.  They had an older site that no longer served their needs or their audience and needed a fresh look that would represent their now-younger members.  The new site needed to convey the vibrancy and activity of the Club as [...]]]></description>
			<content:encoded><![CDATA[<p>I was asked by the Greensboro Woman&#8217;s Club to create a new website design for them.  They had an older site that no longer served their needs or their audience and needed a fresh look that would represent their now-younger members.  The new site needed to convey the vibrancy and activity of the Club as well as showcase the <strong>amazing</strong> Weir-Jordan House that the Club owns and meets in.  The house is one of the original homes built in Greensboro, and is listed on the National Historic Register.  The Woman&#8217;s Club takes care of the house and rents it out for weddings, banquets, etc.</p>
<p>The Woman&#8217;s Club didn&#8217;t really have a definite logo, so I created a customized script logotype for them that they could identify with.</p>
<p>As part of the package, I maintain the site for the Club on an ongoing basis, adding new photos when necessary and update the content on the site.</p>
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		<title>Affinity Art Gallery</title>
		<link>http://www.trendsettingdesign.com/2010/04/affinity-art-gallery/</link>
		<comments>http://www.trendsettingdesign.com/2010/04/affinity-art-gallery/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 16:00:58 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[affinity art gallery]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity design]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=537</guid>
		<description><![CDATA[The Affinity Art Gallery is a new non-profit art gallery located inside the facilities of Kernersville Community Church (KCC) in Kernersville, NC.  Kernersville is at the dead-center of a region of North Carolina known as the Triad.  It&#8217;s an area consisting of Winston-Salem, Greensboro and High Point.  KCC is home to several artists, and along [...]]]></description>
			<content:encoded><![CDATA[<p>The Affinity Art Gallery is a new non-profit art gallery located inside the facilities of Kernersville Community Church (KCC) in Kernersville, NC.  Kernersville is at the dead-center of a region of North Carolina known as the Triad.  It&#8217;s an area consisting of Winston-Salem, Greensboro and High Point.  KCC is home to several artists, and along with the church&#8217;s leadership and members, portions of KCC&#8217;s building have been converted into a publicly-accessible art gallery showcasing local artists&#8217; work, sold without any gallery commission.  KCC is giving their building&#8217;s space to the public in order to tangibly demonstrate love by helping artists sell their work, and by helping art consumers purchase local art at low prices.  With no gallery commission being applied, the art is cheaper, and all the money goes directly to the artists.<span id="more-537"></span>I attend KCC, and was a part of getting the new Affinity Gallery off the ground, both by designing the identity, website and marketing materials, but also with helping with the interior design and construction of the gallery space.  In creating the brand for the gallery, I wanted a clean, professional presentation with a thoroughly modern feel, mixing friendly-but-precise typography and vibrant splashes of color.  The circles in the &#8220;A&#8221; represent the coming-together of different audiences, drawn together by an &#8220;affinity&#8221; for each other.  Much like different artists now display their work together in the gallery, and different types of consumers come into the gallery, all parties have an affinity for each other.</p>
<p>I used a gradient on a almost-neutral gray background to reference the spotlighting employed in the gallery and the fonts I chose are all created by Jos Buivenga of Exljbris, a Dutch typography company.  The &#8220;A&#8221; is set in Museo 900 and the brand&#8217;s fonts are Fontin Sans.</p>
<p>You can visit the <a title="Affinity Art Gallery Website" href="http://www.affinitygallery.com/">Affinity Gallery website here</a>.</p>
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		<item>
		<title>Website Design: Awaken City Church</title>
		<link>http://www.trendsettingdesign.com/2010/02/website-design-awaken-city-church/</link>
		<comments>http://www.trendsettingdesign.com/2010/02/website-design-awaken-city-church/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:33:04 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[awaken city church]]></category>
		<category><![CDATA[brand system]]></category>
		<category><![CDATA[joomla]]></category>
		<category><![CDATA[K2]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=561</guid>
		<description><![CDATA[If you haven&#8217;t checked out the Identity and Branding Project: Awaken City Church post, you&#8217;ll probably want to.  The website design is based upon the brand mentioned in that post. Awaken City Church needed several things: a way to quickly showcase upcoming events and sermon series, play videos, have realtime Twitter updates from various Twitter [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t checked out the <a title="Awaken City Church Greensboro Logo Design" href="http://www.trendsettingdesign.com/2010/02/identity-and-branding-project-awaken-city-church/">Identity and Branding Project: Awaken City Church</a> post, you&#8217;ll probably want to.  The website design is based upon the brand mentioned in that post.</p>
<p>Awaken City Church needed several things: a way to quickly showcase upcoming events and sermon series, play videos, have realtime Twitter updates from various Twitter accounts, post sermons online, blog, display a map, have multiple administrator permission levels and have the usual &#8220;About Us&#8221; material.</p>
<p>To provide a solution, I used the Joomla content management system with the K2 component for user and article management.  This setup allows church volunteers to manage the site without having access to sensitive information on the site.  I created custom graphics for the site which go along with the brand&#8217;s ideas of graffiti, inner city, underground movement/power to the people, etc.</p>
<p>Below are two more screenshots of the site.</p>
<div id="attachment_563" class="wp-caption aligncenter" style="width: 697px"><a href="http://www.trendsettingdesign.com/wp-content/uploads/2010/02/accsite2.jpg" rel="lightbox[561]"><img class="size-full wp-image-563" title="Awaken site 2" src="http://www.trendsettingdesign.com/wp-content/uploads/2010/02/accsite2.jpg" alt="Awaken City Church website design screenshot" width="687" height="666" /></a><p class="wp-caption-text">Custom graphics displaying photos of church leadership. Twitter module on right.</p></div>
<div id="attachment_564" class="wp-caption aligncenter" style="width: 697px"><a href="http://www.trendsettingdesign.com/wp-content/uploads/2010/02/accsite3.jpg" rel="lightbox[561]"><img class="size-full wp-image-564" title="Awaken Screenshot 3" src="http://www.trendsettingdesign.com/wp-content/uploads/2010/02/accsite3.jpg" alt="Awaken Church Greensboro NC web design" width="687" height="742" /></a><p class="wp-caption-text">Screenshot of Google map integration</p></div>
<p>This project included several other elements, which each have their own portfolio entries:</p>
<p><a title="Awaken City Church logo design" href="http://www.trendsettingdesign.com/2010/02/identity-and-branding-project-awaken-city-church/">Awaken City Church logo and brand design</a></p>
<p><a title="Promotion design" href="http://www.trendsettingdesign.com/2010/02/promotion-awaken-city-church-grand-opening/">Pre-launch promotional card design, tee shirt design and exterior signage</a></p>
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		<title>Interior Designer Website</title>
		<link>http://www.trendsettingdesign.com/2009/08/interior-designer-website/</link>
		<comments>http://www.trendsettingdesign.com/2009/08/interior-designer-website/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 22:43:45 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.trendsettingdesign.com/?p=463</guid>
		<description><![CDATA[This was an interesting project for me, as it turned into a collaboration between me and my interior designer client.  Jennifer Carter, owner of Lotus &#38; Company had recently moved into the area and wanted to begin branding herself to reach the Greensboro market.  She came to me with a solid vision, and I helped [...]]]></description>
			<content:encoded><![CDATA[<p>This was an interesting project for me, as it turned into a collaboration between me and my interior designer client.  Jennifer Carter, owner of Lotus &amp; Company had recently moved into the area and wanted to begin branding herself to reach the Greensboro market.  She came to me with a solid vision, and I helped her define specific goals for integrating the web into her business both now and in the future.</p>
<p>My solution for Jennifer was to do a custom WordPress installation with a custom theme, adhering to her corporate identity, and train her enough so that she is empowered to keep the site up to date as she moves forward.  We worked extensively on the look and layout of the site—especially the front page—until it matched what she was envisioning.  I also helped her bring her business into modern social networking, using Twitter and Facebook.</p>
]]></content:encoded>
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		<item>
		<title>Captain&#8217;s Coffee Ecommerce Website</title>
		<link>http://www.trendsettingdesign.com/2009/03/captains-coffee-website/</link>
		<comments>http://www.trendsettingdesign.com/2009/03/captains-coffee-website/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 05:01:21 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[captain's coffee]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.trendsettingonline.com/?p=21</guid>
		<description><![CDATA[This is a website that I created for a small business that sells unroasted (green) coffee beans, home roasters, grinders and brewers.  Their target audience is all over the place age-wise, with a slight majority of their customers being over the age of 50.  The company is unique in the marketplace, as they have lots [...]]]></description>
			<content:encoded><![CDATA[<p>This is a website that I created for a small business that sells unroasted (green) coffee beans, home roasters, grinders and brewers.  Their target audience is all over the place age-wise, with a slight majority of their customers being over the age of 50.  The company is unique in the marketplace, as they have <strong>lots</strong> of character, absolutely love what they do, and they specifically wanted the site to reflect that sensibility.  One of the things they wanted was for the site to look like a slightly disorganized mom &amp; pop store!<span id="more-21"></span></p>
<p>The site serves two functions: to provide a store front to sell their products (both food and non-food items), and to give their customers lots of articles to read.  At first, I organized the site via two menus: Explore Coffee and Buy Coffee.  Since they used my CMS service, they began writing up all the &#8220;Explore&#8221; articles during development while I set up the store.  They ended up not using the simplified two menu system, opting for a less-organized approach.  To solve the usability issues of having unclear navigation, I added a section to the top of each page with two custom graphics that link to either the main Explore section, or to the Store Front.</p>
<p>The look of the site is based on the corporate identity that I created for the Captain&#8217;s Coffee, including the logo, logotype, color scheme and the overall &#8220;feel&#8221; of the site.</p>
<p>Because of the CMS service, the business&#8217; employess and owners can change anything on the site that they like.  They told me multiple times that they love the way they are able to update the site, including all the store&#8217;s products.  They had been using an ecommerce solution called MonsterCommerce, provided by Network Solutions.  It&#8217;s a rather cumbersome process to get anything done on a MonsterCommerce site when compared with the system I give my customers.</p>
<p>So far, the feedback from both my client and their customers has been glowing!  Their older customers find the site intuitive and easy to navigate, and their younger customers enjoy the updated look and the security of the integrated credit card payments with SSL encryption.</p>
<p>Have a look and let me know what you think!</p>
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		<title>The Easter Offering Event Promotion</title>
		<link>http://www.trendsettingdesign.com/2009/03/the-easter-offering-event-promotion/</link>
		<comments>http://www.trendsettingdesign.com/2009/03/the-easter-offering-event-promotion/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 18:52:36 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[event promotion]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://www.trendsettingonline.com/?p=261</guid>
		<description><![CDATA[A local church is hosting a large, regional creative arts event, and hired me to head up the promotion for the event.  I did some printed materials, as you can see above, including a 4&#215;6 postcard design that functions as an invite card, with map and event information, and stands alone as a promotional piece, [...]]]></description>
			<content:encoded><![CDATA[<p>A local church is hosting a large, regional creative arts event, and hired me to head up the promotion for the event.  I did some printed materials, as you can see above, including a 4&#215;6 postcard design that functions as an invite card, with map and event information, and stands alone as a promotional piece, meaning that it isn&#8217;t required for a person to give any additional information to make the card &#8220;work&#8221;.  I also did two poster designs: one for 11&#215;17 output, and another smaller version for 8.5&#215;11 output.  These were taken and posted in public advertising locations, such as restaurants, grocery stores, and so forth.  I also did an outdoor banner to clarify the event&#8217;s location.</p>
<p>I also set up <a title="Easter Offering Blog by Trend Setting Design" href="http://www.theeasteroffering.com/">a small blog site</a> to help those involved begin to build some internet buzz around the event and created a Flickr account for pre-production photos.  To help the artists and coordinators, I wrote a series of &#8220;How To&#8221; emails designed to help everyone get past some fears about blogging.  It&#8217;s interesting to me how many people are hesitant to blog because they feel that their writing won&#8217;t be appreciated, so I took some time to help them catch the vision for what a blog can do, and they really are having fun with it!  It&#8217;s been great to see a group of people step outside of their comfort zones, and flourish because of it.</p>
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		<title>Awaken Youth Conference Website</title>
		<link>http://www.trendsettingdesign.com/2009/03/awaken-website/</link>
		<comments>http://www.trendsettingdesign.com/2009/03/awaken-website/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 18:14:27 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[grunge]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.trendsettingonline.com/?p=257</guid>
		<description><![CDATA[Another marketing component to the Awaken Youth Conference, the website needed to be a simple blog format that would encourage the leaders, speakers and workshop leaders to write articles.  The purpose of it is to help the leaders get to know the students before the conference begins, and to let the students start conversations with [...]]]></description>
			<content:encoded><![CDATA[<p>Another marketing component to the Awaken Youth Conference, the website needed to be a simple blog format that would encourage the leaders, speakers and workshop leaders to write articles.  The purpose of it is to help the leaders get to know the students before the conference begins, and to let the students start conversations with the leaders, and with each other.</p>
<p>Some special functionality that I built into the site includes a simple registration page that tracks all the registration information, and links to the conference sponsor&#8217;s PayPal account.  I also set up Twitter integration and did all the copy writing on the site (besides the blog posts).  In addition, I took care of registering the domain name, opening up a hosting account, and installing the blogging software.</p>
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