General Use Church Advertisement

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This was created to be a long-term general purpose advertisement for a local church.  Their congregation is primarily made up of college students and young couples, so the card needed to aim squarely for that audience.  In addition, they requested that the card look like their high-traffic website.

I started from scratch instead of using the website’s source graphics so that there wouldn’t be an overt replication, also so that current congregation members would be excited about handing out something new.  It is sized at business card (3.5 inches × 2 inches) because it then becomes much easier to carry around and give away.  People are used to carrying, giving and receiving business cards, so I always have seen that size as a great way to do guerilla style marketing.

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