This was an interesting project for me, as it turned into a collaboration between me and my interior designer client. Jennifer Carter, owner of Lotus & Company had recently moved into the area and wanted to begin branding herself to reach the Greensboro market. She came to me with a solid vision, and I helped her define specific goals for integrating the web into her business both now and in the future.
My solution for Jennifer was to do a custom WordPress installation with a custom theme, adhering to her corporate identity, and train her enough so that she is empowered to keep the site up to date as she moves forward. We worked extensively on the look and layout of the site—especially the front page—until it matched what she was envisioning. I also helped her bring her business into modern social networking, using Twitter and Facebook.