Living Way Church, in Greensboro, NC is a growing church that’s getting filled up with young couples, but has some pretty deep historical roots dating back to the late 1970’s. The meetings are a mix of contemporary music, conservative teaching and people that love being together in community. I first created a corporate identity for them that would communicate those sensibilities of modern yet historical, conservative but not stodgy, clean cut without being dull. The website also had to reflect those ideas.
They didn’t ask for much, just a photo gallery, a news section that they could easily update, and an audio player for sermons. They didn’t want a blog or any other social networking add-ons, though they could want to implement them in the future.
The solution was to give them a Content Management System that would let them easily add news items and informational articles via a blog interface, without displaying the content in commentable blog format. The CMS will allow them to add social networking features in the future without any hassle.
The color scheme on the site is pulled entirely from color theory rules that were applied to the blue color in their logo. So, the orange buttons, red and tan headers, even the greys on the site are all complimentary to the blue of their logo. I also created custom graphics for the audio player loading animation, and the different website section icons. The rotating image banner is filled with pictures that were supplied to me, which I then retouched in Photoshop and added effects to give them a more organic/grunge feel. The purpose of the photos was to balance the cold/corporate feel of the rest of the site.
The response from everyone at Living Way has been positive, and I continue to do print design work for them regularly. The identity seemed to really resonate with both the church’s leaders and members. I also created business cards, letterhead and outdoor signage using the identity.