Obama 08 Logo Evolution and Development

What an interesting election.  I have to say as a designer that I loved seeing how good design played such a prominent role.  One of the McCain camp’s greatest failings was bad design.  They never were able to put out a good visual identity, starting with Optima as their logotype, which nowadays is used only on drugstore generic-branded products, and ending with a serif font that defies remembrance.

No doubt America has seen the power of good branding this year.


Branding Obama from Grupo Ubica on Vimeo.

And here’s an article showing the rejected designs leading up to the final Obama identity:

Obama logos

One Response to “Obama 08 Logo Evolution and Development”


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  1. church logo design…

    Didn’t realise there was this type of information out there…

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