What an interesting election. I have to say as a designer that I loved seeing how good design played such a prominent role. One of the McCain camp’s greatest failings was bad design. They never were able to put out a good visual identity, starting with Optima as their logotype, which nowadays is used only on drugstore generic-branded products, and ending with a serif font that defies remembrance.
No doubt America has seen the power of good branding this year.
And here’s an article showing the rejected designs leading up to the final Obama identity: