Quality Landscapes Tee Shirt Design

Atkins Ad Agency in Roanoke Rapids, NC hired me to design a new tee shirt for one of their clients, Quality Landscapes. The client wanted a tee shirt that would appeal to its 20–30 year old employees. Something grunge, modern and organic. In addition, the client was initially open to changing their old logo (seen in the above graphic at far left) to something more current.
I began by using floral patterns with grunge/antique treatments to add texture and interest. As usual, I was working from a rebranding standpoint with the tee shirt—seeing the shirt as a way to introduce a new brand for Quality Landscapes. The result was a design that was certainly grunge and organic, using typefaces that communicate exactness with friendliness.
The client ended up deciding to not rebrand themselves because of cost restraints. My task then was to use their existing brand and logo on the tee shirt design, but add a more modern feeling. I used the “Q” and leaf design to inspire a tree illustration (see the far right of the above graphic). Notice that the leaves on the tree are pulled from the logo’s leaf design. In addition, I used their logo’s current green colors for the shirt’s inks.
The client was thrilled with the final version, so even though the process took longer than I’d hoped, the end justifies the means!

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