After we finished our wave of new sales support materials, direct mail postcard, and the new Mold Proof website, Microbloc asked us to come up with a way for their franchisee/contractors to market themselves to realtors, distributors, other service businesses, etc. We thought of using something like a rack card or business card, since this is something that can be left in a distributor’s store or carried to a business networking get-together. Then we thought it’d be great to keep the small form factor of a rack card, but make it a tri-fold brochure — which then gives us enough room to go into more detail about the Mold Proof line of services.
The cool thing about a mini brochure/rack card is that it lets you target multiple audiences. Business owners can grab it from a vendor’s sales rack, or a Mold Proof provider can carry them in his or her pocket, and give to a homeowner if they’ve forgotten to bring the other Sales Support Materials along.
Another great collaboration with Jessica the copywriter and Joseph the designer!