Revolutionary Love Card

Another project for my church, Kernersville Community Church (KCC).  This was a business card-size promotional piece done for a long-term KCC campaign to bless the surrounding community.  During the hard economic climate, we decided to do something to tangibly help people.  KCC members go out and pay for random people’s needs, for example, a KCC member will go through a fast food drive-thru and buy some food, then pay for the order of the next person in line.  Or a KCC member will go to a gas station, and leave enough money to pay for someone else’s gas.  Then, the KCC member leaves one of these cards with the store clerk to give to the person who just received the free gas/food/etc.  The idea is to bless people with absolutely no strings attached—not even an invitation to come to KCC.  We feel that so often, Christians are guilty of bait-and-switch tactics to lure people into joining a church or other organization.  We wanted to find a way to bless people in real ways and ask for absolutely nothing in return.  Enter the Revolutionary Love card.

This card needed to be small, attractive, easily read and friendly in its presentation.  I did all the design and copywriting for it.  I also used the card to subtly push the realigned KCC brand, as see in this article.  I used the same corporate identity definitions of font and color to do it, while keeping the purpose of this particular card clear.  The cityscapes on the card are Greensboro and Winston-Salem, to large cities around Kernersville, and the most likely location the cards would be used.

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