We produced a full range of new sales support materials for Microbloc and its network of Mold Proof contractors. Mold Proof is a national network of contractors who prevent, remove, test, and inspect mold, mildew, algae and other dangerous natural pathogens. Many Mold Proof contractors are also carpet cleaners, pest control workers, exterior home cleaners, etc. I created these materials to help them do on-the-job upsells by educating homeowners and business owners about the conditions that are conducive to mold growth.
The brochure helps the contractor walk through the inspection process with the homeowner so that the client understands what their particular home needs or doesn’t need, and what precisely needs to be done to protect their home against mold. The entire design is crafted to put the homeowner at ease and to allay any fears about mold & mildew. There are checkboxes for the contractor to point out which particular conditions are present in the home, and I included a matching graph paper insert (not shown) for the contractor to draw a diagram of the home, again showing the homeowner where to look to see the listed conditions.
I think my favorite thing about this is the great slogan that Jessica came up with: “Mold: it’s sneaky. It’s nasty. It might be in your home. But it doesn’t stand a chance against us.” It says it all, in funny, quirky, ballsy way. Awesome.