Branding an organization is primarily an exercise in getting to know a person. When I am tasked with creating a visual identity for a company or organization, I try to get to know—on a personal level—whoever is the main decision-maker for the company. Usually it’s the president, sole proprietor or in some cases, a board [...]
Another project for my church, Kernersville Community Church (KCC). This was a business card-size promotional piece done for a long-term KCC campaign to bless the surrounding community. During the hard economic climate, we decided to do something to tangibly help people. KCC members go out and pay for random people’s needs, for example, a KCC [...]
The Affinity Art Gallery is a new non-profit art gallery located inside the facilities of Kernersville Community Church (KCC) in Kernersville, NC. Kernersville is at the dead-center of a region of North Carolina known as the Triad. It’s an area consisting of Winston-Salem, Greensboro and High Point. KCC is home to several artists, and along [...]
I created the corporate identity for Kernersville Community Church (KCC) in 2007 to reflect the infancy of a new vision, coming from new leadership in the church. KCC was originally planted over a decade ago, but a new, younger pastor with a new vision came to the church 3 years ago. The original [...]
My brother is a full-time pastor, as well as a web designer. He runs a great blog called Live.Awake, over at www.bencotten.net. He’s doing a blog series entitled A Pastors Guide to the Web. It’s a five part series, with the final portion penned by me. He asked me to weigh in with the pastors [...]
That’s right folks, Tropicana (and by extension Arnell design group) are receding from the newly released branding effort as a direct response to a lot of negative feedback from formerly-loyal customers and negative reviews from Design blogs (no kidding!). The only precedent for this is Coca Cola’s retraction from the “New Coke” campaign in the [...]
One of the most crucial questions to ask when designing a new corporate identity or any of it’s constituent parts is, “What of the old identity still works? What needs to stay, and what needs to go?” Often, a company already has a strong brand presence or a large customer base, and therefore needs to [...]
What an interesting election. I have to say as a designer that I loved seeing how good design played such a prominent role. One of the McCain camp’s greatest failings was bad design. They never were able to put out a good visual identity, starting with Optima as their logotype, which nowadays is used only [...]
So for this project, my wife and I worked together to create both a static brochure-style website with a separate-but-unified blog. The static portion of the site has some interactive elements, like a user-controlled photo gallery and embedded videos. We created the videos on the site for various reasons, like special conferences and general promotion.
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