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	<title>Trend Setting Design &#187; brochure website</title>
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	<link>http://www.trendsettingdesign.com</link>
	<description>Graphic Designer &#38; Website Design in Greensboro, NC</description>
	<lastBuildDate>Mon, 26 Sep 2011 18:28:50 +0000</lastBuildDate>
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		<title>Wellspring Website and Blog</title>
		<link>http://www.trendsettingdesign.com/2008/12/wellspring-website-and-blog/</link>
		<comments>http://www.trendsettingdesign.com/2008/12/wellspring-website-and-blog/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 18:59:01 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brochure website]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.trendsettingonline.com/?p=29</guid>
		<description><![CDATA[So for this project, my wife and I worked together to create both a static brochure-style website with a separate-but-unified blog.  The static portion of the site has some interactive elements, like a user-controlled photo gallery and embedded videos.  We created the videos on the site for various reasons, like special conferences and general promotion. [...]]]></description>
			<content:encoded><![CDATA[<p>So for this project, my wife and I worked together to create both a static brochure-style website with a separate-but-unified blog.  The static portion of the site has some interactive elements, like a user-controlled photo gallery and embedded videos.  We created the videos on the site for various reasons, like special conferences and general promotion.<span id="more-29"></span></p>
<p>The blog is specially crafted to appeal to women, as Wellspring is targeted exclusively at women.  The use of organic, swirling forms, a paper-like background, and a purposeful lack of &#8220;Read More&#8221; links were all elements that we put into the site for that reason.</p>
<p>I created the Wellspring logo and corporate identity a few months before we created the site.  I also helped Wellspring by setting up their hosting service and registering their domain name.</p>
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		<title>Zimmerman Carpet and Rug Cleaners</title>
		<link>http://www.trendsettingdesign.com/2008/12/zimmerman-carpet-cleaners-website/</link>
		<comments>http://www.trendsettingdesign.com/2008/12/zimmerman-carpet-cleaners-website/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 00:38:36 +0000</pubDate>
		<dc:creator>Joseph Cotten</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[brochure website]]></category>
		<category><![CDATA[carpet cleaning]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[oriental rug cleaning]]></category>
		<category><![CDATA[zimmerman carpet and rug cleaners]]></category>

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		<description><![CDATA[Zimmerman Carpet Cleaners (ZCC) is a company that I actually used to work for.  When I graduated from Design school, there wasn&#8217;t much work for a designer, as that was during an economic downturn.  When&#8217;s the last time we had an upturn? Anyway, Mike Zimmerman went to my church, and had been operating his carpet [...]]]></description>
			<content:encoded><![CDATA[<p>Zimmerman Carpet Cleaners (ZCC) is a company that I actually used to work for.  When I graduated from Design school, there wasn&#8217;t much work for a designer, as that was during an economic downturn.  When&#8217;s the last time we had an upturn? Anyway, Mike Zimmerman went to my church, and had been operating his carpet cleaning business for almost twenty years.  I began working with him, and stayed on full time for five years while I built my Design business on the side.</p>
<p>ZCC is a company that first and foremost is all about quality.  If they had to choose between doing work that was of the utmost quality versus doing work that wasn&#8217;t as good, but getting more business, they would always choose losing business but keeping quality high.</p>
<p>I created a new identity for them, with a modified, realigned logo and typography choices, solidified color scheme and a new website.</p>
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		<slash:comments>7</slash:comments>
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