One of the most crucial questions to ask when designing a new corporate identity or any of it’s constituent parts is, “What of the old identity still works? What needs to stay, and what needs to go?” Often, a company already has a strong brand presence or a large customer base, and therefore needs to [...]
A new corporate identity for a fast-growing church located in an area of North Carolina that’s an intersection between several large cities. The target audience for this was primarily “unchurched” people, or people who didn’t grow up going to church. It needed to impart a sense of “family, warm, friendly and inviting” I gave the [...]
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