Jessica came up with this slogan, in true copywriter style. “Set a Trend…Be Yourself” encapsulates a major part of our message as branding consultants and identity designers. The first (and most important) step for a business to become a trend-setter is to be yourself. Know who you are and be that! You are unique, and [...]
You’ve probably noticed at your local grocery store or gas station that Pepsico has come out with a new corporate identity. It’s clearly an attempt at an evolutionary (vs. revolutionary) change, with a similar color palette and predominantly blue background on the flagship product, Pepsi. I think it’s a bad identity. Find out why after [...]
Well, it would be my pleasure! As much as I love being an artist and creating beautiful things, I need to make money! I like to say that no job is too small or large. Whether you just need a logo refresh, or a full scale corporate identity with new logo, letterhead, business cards, television [...]
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