Wake Forest University has a Translational Science Institute (TSI) which is dedicated to finding practical ways to help people with scientific discoveries. The TSI needed to do some fundraising with government and private agencies, primarily through a new online presence. I was brought on board to first develop a Content Management System (CMS) platform to [...]
Jessica came up with this slogan, in true copywriter style. “Set a Trend…Be Yourself” encapsulates a major part of our message as branding consultants and identity designers. The first (and most important) step for a business to become a trend-setter is to be yourself. Know who you are and be that! You are unique, and [...]
You’ve probably noticed at your local grocery store or gas station that Pepsico has come out with a new corporate identity. It’s clearly an attempt at an evolutionary (vs. revolutionary) change, with a similar color palette and predominantly blue background on the flagship product, Pepsi. I think it’s a bad identity. Find out why after [...]
Well, it would be my pleasure! As much as I love being an artist and creating beautiful things, I need to make money! I like to say that no job is too small or large. Whether you just need a logo refresh, or a full scale corporate identity with new logo, letterhead, business cards, television [...]
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