The Affinity Art Gallery is a new non-profit art gallery located inside the facilities of Kernersville Community Church (KCC) in Kernersville, NC. Kernersville is at the dead-center of a region of North Carolina known as the Triad. It’s an area consisting of Winston-Salem, Greensboro and High Point. KCC is home to several artists, and along [...]
I created the corporate identity for Kernersville Community Church (KCC) in 2007 to reflect the infancy of a new vision, coming from new leadership in the church. KCC was originally planted over a decade ago, but a new, younger pastor with a new vision came to the church 3 years ago. The original [...]
The way I always begin a logo or identity design project is in the purely conceptual arena. What is design without purpose? How can we as designers communicate something if we don’t understand our message? Therefore, the first stage must be some sort of interview – either by actually speaking to the client, having them [...]
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A brief, focused history of Mountain Dew’s can designs. I’m not including varieties, such as Code Red, Live Wire, Sport, Diet, promotional designs or extra large designs. The first ever can designed for Mountain Dew, before it was owned by Pepsi:
And, here’s the redesigns of that product package until 2009, again not including [...]
You’ve probably noticed at your local grocery store or gas station that Pepsico has come out with a new corporate identity. It’s clearly an attempt at an evolutionary (vs. revolutionary) change, with a similar color palette and predominantly blue background on the flagship product, Pepsi. I think it’s a bad identity. Find out why after [...]
A new corporate identity for The Captain’s Coffee, a business that sells unroasted coffee beans, coffee bean roasters, grinders, etc. They pride themselves on the quality of their coffee, but don’t take themselves seriously at all. Their new brand needed to show them as a fun-loving, slightly disorganized but professional company with a serious caffeine [...]
So for this project, my wife and I worked together to create both a static brochure-style website with a separate-but-unified blog. The static portion of the site has some interactive elements, like a user-controlled photo gallery and embedded videos. We created the videos on the site for various reasons, like special conferences and general promotion.
This is a website that I created for a small business that sells unroasted (green) coffee beans, home roasters, grinders and brewers. Their target audience is all over the place age-wise, with a slight majority of their customers being over the age of 50. The company is unique in the marketplace, as they have lots [...]
Zimmerman Carpet Cleaners (ZCC) is a company that I actually used to work for. When I graduated from Design school, there wasn’t much work for a designer, as that was during an economic downturn. When’s the last time we had an upturn? Anyway, Mike Zimmerman went to my church, and had been operating his carpet [...]
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