I was approached by the pastors of a new church in Greensboro, NC about developing a corporate identity system for their launch. In the beginning, I was given a design brief that was fairly vague, as often happens with any brand new organization. Over the course of several months of doing sketches and meeting with [...]
This was a new logo, and by extension, identity design for a college and career ministry at a long-time church client of mine. They wanted to communicate humor while also showing themselves to have high quality standards. They had a name: The Tap, playing off the ideas of both living water and beer. I thought [...]
The way I always begin a logo or identity design project is in the purely conceptual arena. What is design without purpose? How can we as designers communicate something if we don’t understand our message? Therefore, the first stage must be some sort of interview – either by actually speaking to the client, having them [...]
You might have been wondering what I’ve been up to the last week or two, and the answer is: Logo comps! Woohoo! The part of the design process that is the most loved and most despised by designers. This is the beginning, experimental phase where you sketch, create, erase, sketch, create, erase, then suddenly an [...]
You’ve probably noticed at your local grocery store or gas station that Pepsico has come out with a new corporate identity. It’s clearly an attempt at an evolutionary (vs. revolutionary) change, with a similar color palette and predominantly blue background on the flagship product, Pepsi. I think it’s a bad identity. Find out why after [...]
A new corporate identity for a fast-growing church located in an area of North Carolina that’s an intersection between several large cities. The target audience for this was primarily “unchurched” people, or people who didn’t grow up going to church. It needed to impart a sense of “family, warm, friendly and inviting” I gave the [...]
A new corporate identity for The Captain’s Coffee, a business that sells unroasted coffee beans, coffee bean roasters, grinders, etc. They pride themselves on the quality of their coffee, but don’t take themselves seriously at all. Their new brand needed to show them as a fun-loving, slightly disorganized but professional company with a serious caffeine [...]
So for this project, my wife and I worked together to create both a static brochure-style website with a separate-but-unified blog. The static portion of the site has some interactive elements, like a user-controlled photo gallery and embedded videos. We created the videos on the site for various reasons, like special conferences and general promotion.
This is a website that I created for a small business that sells unroasted (green) coffee beans, home roasters, grinders and brewers. Their target audience is all over the place age-wise, with a slight majority of their customers being over the age of 50. The company is unique in the marketplace, as they have lots [...]
Zimmerman Carpet Cleaners (ZCC) is a company that I actually used to work for. When I graduated from Design school, there wasn’t much work for a designer, as that was during an economic downturn. When’s the last time we had an upturn? Anyway, Mike Zimmerman went to my church, and had been operating his carpet [...]
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