Tag Archives: marketing

image illustrating objectivity

How to be objective

When running a business, there’s a constant tension between what you think your customers want, and what they actually want. As a fellow business owner, I know this all too well. Your marketing plan is at the center of this struggle. We all think we know what our clients need, and what they expect our companies […]

Direct Mail Postcard – Mold Proof

As part of a series of new marketing material releases for the national Mold Proof network, I created a USPS-compatible direct mail postcard. The goal of the postcard is to give Mold Proof contractors around the U.S. something to send out to potential clients as a “first contact”. The biggest challenge faced by mold prevention […]

Branding – New Day Fitness

Tammy Crowley-Deloatch owns and operates a family fitness center in Roanoke Rapids, NC called Crowley’s Fitness Center.  She recently got married, and has had some other significant life changes happen. She found herself re-examining her business and realized that while she had changed, the business had not.  She began looking for a way to move […]

Awaken Youth Conference Website

Another marketing component to the Awaken Youth Conference, the website needed to be a simple blog format that would encourage the leaders, speakers and workshop leaders to write articles.  The purpose of it is to help the leaders get to know the students before the conference begins, and to let the students start conversations with […]


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