Tag Archives: pepsi

Pepsi Slaughters Tropicana’s Great Design

Pepsi has done it again!  They seem to be hell-bent on overhauling their entire product line to be clinical and minimalistic, while poaching the ideas of others.  First I’ll post an image of what Tropicana’s old carton design looked like.  Remember the good old days when you see this – back when food products looked [...]

New Pepsi Logo and Identity

New Pepsi Logo and Identity

You’ve probably noticed at your local grocery store or gas station that Pepsico has come out with a new corporate identity.  It’s clearly an attempt at an evolutionary (vs. revolutionary) change, with a similar color palette and predominantly blue background on the flagship product, Pepsi.  I think it’s a bad identity.  Find out why after [...]


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