I created the corporate identity for Kernersville Community Church (KCC) in 2007 to reflect the infancy of a new vision, coming from new leadership in the church. KCC was originally planted over a decade ago, but a new, younger pastor with a new vision came to the church 3 years ago. The original identity was [...]
One of the most crucial questions to ask when designing a new corporate identity or any of it’s constituent parts is, “What of the old identity still works? What needs to stay, and what needs to go?” Often, a company already has a strong brand presence or a large customer base, and therefore needs to [...]
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