Tag Archives: redesign

Tropicana Says Oops!

That’s right folks, Tropicana (and by extension Arnell design group) are receding from the newly released branding effort as a direct response to a lot of negative feedback from formerly-loyal customers and negative reviews from Design blogs (no kidding!).  The only precedent for this is Coca Cola’s retraction from the “New Coke” campaign in the [...]

Redesign vs Realign

One of the most crucial questions to ask when designing a new corporate identity or any of it’s constituent parts is, “What of the old identity still works?  What needs to stay, and what needs to go?” Often, a company already has a strong brand presence or a large customer base, and therefore needs to [...]


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