Tropicana

Tropicana Says Oops!

23 February 2009 2 Comments

That’s right folks, Tropicana (and by extension Arnell design group) are receding from the newly released branding effort as a direct response to a lot of negative feedback from formerly-loyal customers and negative reviews from Design blogs (no kidding!). The only precedent for this is Coca Cola’s retraction from the “New Coke” campaign in the [...]

Pepsi Slaughters Tropicana’s Great Design

3 February 2009 4 Comments

Pepsi has done it again! They seem to be hell-bent on overhauling their entire product line to be clinical and minimalistic, while poaching the ideas of others. First I’ll post an image of what Tropicana’s old carton design looked like. Remember the good old days when you see this – back when food products looked [...]