This was a new logo, and by extension, identity design for a college and career ministry at a long-time church client of mine. They wanted to communicate humor while also showing themselves to have high quality standards. They had a name: The Tap, playing off the ideas of both living water and beer. I thought the best solution would be to blend the two ideas, keeping the logo primarily as a wordmark.
In the end, the favorite version of my designs was the one using good ol’ Helvetica. I usually steer away from using Helvetica too much, as it is so ubiquitous, but in this case it kept enough of an air of seriousness that it benefited this particular execution beautifully.
I’ve attached here three versions of the logo, showing it in various usage.