Mold Proof is a national network of mold remediation and prevention companies headquartered in Kernersville, NC. They are a featured provider on Extreme Makeover: Home Edition, and they offer a pretty incredible range of services to homeowners and businesses around the U.S. I was approached by the owner of Mold Proof’s parent company, Microbloc, LLC, to design a new line of marketing and sales materials which the Mold Proof contractors would use on the job. You’ll see some of these around this website in the marketing materials section.
The culmination of the new line of marketing materials was a new website template which would be duplicated for each Mold Proof contractor, with customizations for whatever region a contractor operated in. To start things off, I created the template for the home website at http://moldproof.com.
My goal was to communicate the friendly, easy-going, relaxed vibe of a Mold Proof provider, yet also give things a feeling of strength, reliability, and professionalism. Fear is a common motivator in mold remediation, and from the get-go, the folks at Mold Proof told me that they avoid using fear at all costs. They prefer to educate homeowners on mold, and offer their service without resorting to hard sales tactics or fear-based marketing. I like that! As a consequence, I used a very friendly sans serif typeface (Calluna Sans), via CSS @font-face properties for the body text, and the classy and slightly industrial League Gothic for titling.
An interactive map showing where Mold Proof providers are located which, when clicked, will take you to contact information for your local mold prevention specialist.
The “Mold Proof Advantages” page, which shows some custom type stylings I created, along with icon graphics I designed. Also shows the sidebar modules.